| Kuraray enhances capability to market dental materials in Europe |
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Kuraray Co. Ltd. and Kuraray Medical Inc. (a wholly owned subsidiary of Kuraray Co. Ltd., Head Office: Chiyoda-ku, Tokyo, President: Sadaaki Matsuyama) announced today that they established two new marketing bases in Europe on July 1, one in the Netherlands and the other in Italy.
Kuraray Co. Ltd. and Kuraray Medical Inc. (a wholly owned subsidiary of Kuraray Co. Ltd., Head Office: Chiyoda-ku, Tokyo, President: Sadaaki Matsuyama) announced today that they established two new marketing bases in Europe on July 1, one in the Netherlands and the other in Italy. The move is part of a basic strategy the two companies are implementing for their European dental materials business in which they are building a framework for marketing directly to dental dealers who provide products to dental caregivers. The new subsidiaries are intended to significantly enhance Kuraray's capability to market dental materials in Europe. Dutch distributor made into wholly owned subsidiaryThe new subsidiary in the Netherlands, Acacia Dental Trade & Marketing, was Kuraray Medical's distributor for the Benelux countries. Kuraray Europe GmbH (KEG), Kuraray7s European subsidiary, acquired all Acacia shares and converted the company into a wholly owned subsidiary. With this, KEG will take over Acacia's local commercial rights and bolster its capability to serve as a marketing base for the Kuraray Group's dental materials.Italian subsidiary established
In Italy, KEG established a new, wholly owned local subsidiary for marketing and technical service, Kuraray Dental Italia S. r. l., which will begin operations soon. Regarding sales in the country, Kuraray Medical will terminate its agreement with its Italian distributor and shift to direct-sales by KEG in January 2009.
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